The New Conceptual Selling has turned conventional sales thinking
on its head by offering powerful, practical lessons that break down
the boundaries of traditional product pitch selling. Based on the
world-renowned Miller Heiman sales training programme, which has
been adopted by some of the world's top companies, it is a
thoroughly validated systematic process that has been shown to
produce immediate, significant and reliable sales increases.
Through listening to the customer and identifying their 'concept',
it will teach sales directors, managers and executives how to
identify customers' real needs, tailor every sale to one specific
client, and earn and maintain credibility.
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