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Presidential Communication and Character - White House News Management from Clinton and Cable to Twitter and Trump (Paperback)
Loot Price: R1,200
Discovery Miles 12 000
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Presidential Communication and Character - White House News Management from Clinton and Cable to Twitter and Trump (Paperback)
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This book traces the evolution of White House news management
during America's changing media environment over the past two
decades. Comparing and contrasting the communication strategies of
Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it
demonstrates the difficulty that all presidents have in controlling
their messages despite a seemingly endless array of new media
outlets and the great advantages of the office. That difficulty is
compounded by new media's amplification of presidential character
traits for good or ill. Facebook, Twitter, and YouTube
notwithstanding, presidential power still resides in the "power to
persuade," and that task remains a steep challenge. More than ever,
presidential character matters, and the media presidents now employ
report on the messenger as much as the message. The book also looks
at the media strategies of candidates during the 2016 presidential
campaign, puts presidential media use in global context, and covers
the early phase of the Trump administration, the first true Twitter
presidency.
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