Featured in the PBS documentary "The Harvey Girls: Opportunity
Bound
"
The legendary life and entrepreneurial vision of Fred Harvey helped
shape American culture and history for three generations--from the
1880s all the way through World War II--and still influence our
lives today in surprising and fascinating ways. Now award-winning
journalist Stephen Fried re-creates the life of this unlikely
American hero, the founding father of the nation's service
industry, whose remarkable family business civilized the West and
introduced America to Americans.
"Appetite for America" is the incredible real-life story of Fred
Harvey--told in depth for the first time ever--as well as the story
of this country's expansion into the Wild West of Bat Masterson and
Billy the Kid, of the great days of the railroad, of a time when a
deal could still be made with a handshake and the United States was
still uniting. As a young immigrant, Fred Harvey worked his way up
from dishwasher to household name: He was Ray Kroc before
McDonald's, J. Willard Marriott before Marriott Hotels, Howard
Schultz before Starbucks. His eating houses and hotels along the
Atchison, Topeka, and Santa Fe railroad (including historic lodges
still in use at the Grand Canyon) were patronized by princes,
presidents, and countless ordinary travelers looking for the best
cup of coffee in the country. Harvey's staff of carefully screened
single young women--the celebrated Harvey Girls--were the country's
first female workforce and became genuine Americana, even inspiring
an MGM musical starring Judy Garland.
With the verve and passion of Fred Harvey himself, Stephen Fried
tells the story of how this visionary built his business from a
single lunch counter into a family empire whose marketing and
innovations we still encounter in myriad ways. Inspiring,
instructive, and hugely entertaining, "Appetite for America" is
historical biography that is as richly rewarding as a slice of
fresh apple pie--and every bit as satisfying.
"*With two photo inserts featuring over 75 images, and an appendix
with over fifty Fred Harvey recipes, most of them
never-before-published."
"From the Hardcover edition."
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