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Straight and Level - Practical Airline Economics (Hardcover, 3rd edition)
Loot Price: R4,658
Discovery Miles 46 580
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Straight and Level - Practical Airline Economics (Hardcover, 3rd edition)
Expected to ship within 12 - 17 working days
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This third edition of Straight and Level thoroughly updates the
previous edition with extensive comments on recent industry
developments and emerging business models. The discussion is
illustrated by current examples drawn from all sectors of the
industry and every region of the world. The fundamental structure
of earlier editions, now widely used as a framework for air
transport management courses, nonetheless remains unchanged. Part 1
of the book provides a strategic context within which to consider
the industry's economics. Part 2 is built around a simple yet
powerful model that relates operating revenue to operating cost; it
examines the most important elements in demand and traffic, price
and yield, output and unit cost. Part 3 probes more deeply into
three critical aspects of capacity management: network management;
fleet management; and revenue management. Part 4 concludes the book
by exploring relationships between unit revenue, unit cost, yield,
and load factor. Straight and Level has been written primarily for
masters-level students on aviation management courses. The book
should also be useful to final year undergraduates wanting to
prepare for more advanced study. Amongst practitioners, it will
appeal to established managers moving from functional posts into
general management. More broadly, anyone with knowledge of the
airline industry who wants to gain a deeper understanding of its
economics at a practical level and an insight into the reasons for
its financial volatility should find the book of interest.
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