One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work (Hardcover, 2nd edition)

With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions - without lifting a finger! Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world. One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author's strategies.

General

Imprint:	McGraw-Hill Education
Country of origin:	United States
Release date:	October 2015
First published:	2016
Authors:	Stephen Key
Dimensions:	236 x 162 x 27mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	259
Edition:	2nd edition
ISBN-13:	978-1-259-58967-6
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed Promotions
LSN:	1-259-58967-6
Barcode:	9781259589676

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