This book offers students a comprehensive, theoretical, and
practical guide to communication theory. Croucher defines the
various perspectives on communication theory-the social scientific,
interpretive, and critical approaches-and then takes on the
theories themselves, with topics including interpersonal
communication, organizational communication, intercultural
communication, persuasion, critical and rhetorical theory and other
key concepts. Each theory chapter includes a sample
undergraduate-written paper that applies the described theory,
along with edits and commentary by Croucher, giving students an
insider's glimpse of the way communication theory can be written
about and applied in the classroom and in real life. Featuring
exercises, case studies and keywords that illustrate and fully
explain the various communication theories, Understanding
Communication Theory gives students all the tools they need to
understand and apply prominent communication theories.
General
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