Shakespeare and YouTube - New Media Forms of the Bard (Hardcover, New)

The video-sharing platform YouTube signals exciting opportunities and challenges for Shakespeare studies. As patron, distributor and archive, YouTube occasions new forms of user-generated Shakespeares, yet a reduced Bard too, subject to the distractions of the contemporary networked mediascape. This book identifies the genres of YouTube Shakespeare, interpreting them through theories of remediation and media convergence and as indices of Shakespeare's shifting cultural meanings. Exploring the intersection of YouTube's participatory culture - its invitation to 'Broadcast Yourself' - with its corporate logic, the book argues that YouTube Shakespeare is a site of productive tension between new forms of self-expression and the homogenizing effects of mass culture. Stephen O'Neill""unfolds the range of YouTube's Bardic productions to elaborate on their potential as teaching and learning resources. The book importantly argues for a critical media literacy, one that attends to identity constructions and to the politics of race and gender as they emerge through Shakespeare's new media forms. "Shakespeare and YouTube" will be of interest to students and scholars of Shakespearean drama, poetry and adaptations, as well as to new media studies.

General

Imprint:	The Arden Shakespeare
Country of origin:	United Kingdom
Release date:	April 2014
First published:	June 2014
Authors:	Stephen O'Neill
Dimensions:	198 x 129 x 24mm (L x W x T)
Format:	Hardcover
Pages:	344
Edition:	New
ISBN-13:	978-1-4411-2092-2
Languages:	English
Subtitles:	English
Categories:	Books > Language & Literature > Literature: history & criticism > Plays & playwrights > 16th to 18th centuries > Shakespeare studies & criticism Promotions
LSN:	1-4411-2092-0
Barcode:	9781441120922

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!