Assess whether you've got the right characteristics to make a
success of self-employment. Learn about business plans; survival
income; discounting; researching your market; targeting your
customers; listening to your customers and keeping them happy;
marketing and selling; promoting your business; tax, national
insurance and VAT. Further help is provided by the author's own
website www.startbusiness.co.uk from where readers can download
software to help calculate their survival income, cashflow, and
profit and loss, as well as access information about start-up
ideas. In addition, there's an "Online Directory" section with
useful links to other websites.
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