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How To Write Better Copy (Paperback, Main Market Ed.)
Loot Price: R206
Discovery Miles 2 060
You Save: R46
(18%)
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How To Write Better Copy (Paperback, Main Market Ed.)
Series: How To: Academy
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List price R252
Loot Price R206
Discovery Miles 2 060
You Save R46 (18%)
Expected to ship within 12 - 17 working days
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Whether you're an agency writer in need of inspiration, a
one-woman-band drumming up work from new clients, an established
business trying to get more from that mysterious thing called
'content', or you simply want to persuade your colleagues to adopt
your point of view, How To Write better Copy by Steve Harrison will
help you write better copy. It starts with the thinking before the
writing, and how to create the all-important Brief. Then it takes
you step-by-step from how to write a headline to how to get the
response you want from your reader. With examples at every stage,
and explanations based on both the author's twenty-five years'
experience and recent scientific research, this book will help hone
your skills - whether you're writing websites or press ads, e-zines
or direct mail, brochures or blogs, posters or landing pages,
emails or white papers.
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