Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Entrepreneurship: Starting and Operating A Small Business, Global Edition (Paperback, 4th edition)
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Entrepreneurship: Starting and Operating A Small Business, Global Edition (Paperback, 4th edition)
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For courses in Entrepreneurship, Small Business Management, and
Starting a Business. A Comprehensive, Practical Approach to
Starting a Business For fledgling entrepreneurs and business
students, Entrepreneurship: Starting and Operating A Small Business
untangles the complex economic, financial, and professional
considerations surrounding business ownership and operations. In
its 4th Edition, Entrepreneurship takes a critical look at
contemporary entrepreneurial successes, allowing students with a
range of business interests to engage with and draw insight from
the text. Balancing real-world case studies with thoughtful
instruction, Entrepreneurship leads students to develop their
business plans step by step, at the end of each chapter. This
approach allows students to internalise different aspects of
business ownership at a self-guided pace. The authors' combined
business acumen and educational expertise make for a fluid transfer
of business concepts between text, instructor, and student.
Students will relish the opportunity to start drawing up a business
plan right away, enhancing their experience both in and out of
classroom.
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