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The Fundamentals of Hospitality Marketing (Paperback, New edition)
Loot Price: R1,182
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The Fundamentals of Hospitality Marketing (Paperback, New edition)
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The Fundamentals of Hospitality Marketing is essential reading for
students on degree- and diploma-level courses in leisure and
tourism. Practitioners in the industry who have not had the
opportunity for a formal course of marketing training and who want
to increase their knowledge and understanding of marketing will
also find this book of great benefit. Carefully structured to be
used in the teaching weeks of one semester, this is the first
short, concise, affordable marketing textbook for students of
hospitality. Each section of the book is directly related to the
hospitality industry through the use of up-to-date examples.
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