The authors examine the reasons for the problems currently
afflicting corporate America, particularly the loss of global
competitive advantage, and review the track record of traditional
strategic planning and portfolio management. The problems of recent
years, they demonstrate, have been caused when managers neglect to
consider the current economic environment when developing strategic
plans. They go on to offer a systematic approach to addressing the
structural problems of traditional portfolio planning and present
concrete proposals for generating increased business, establishing
horizontal relationships, increasing commitment through long-term
planning, and incorporating prevailing economic conditions into the
business plan. Finally, the authors present a workable management
system for the implementation of portfolio strategies in turbulent
economic times that focuses on optimal use of corporate resources.
Numerous case studies and figures reinforce points made in the
text.
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