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Menu Design in Europe (English, French, German, Hardcover, Multilingual edition)
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Menu Design in Europe (English, French, German, Hardcover, Multilingual edition)
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Jim Heimann's new book on Menu Design in Europe is a mouthwatering
feast for the eyes, featuring hundreds of European menus from the
early 19th century to the end of the millennium. At once a history
of continental cuisine and a sprawling survey of graphic styles,
Menu Design in Europe satisfies the craving for foodies and design
enthusiasts alike. The dominance of French cuisine provided the
template for the culinary delights that spread throughout (and
beyond) the continent. As restaurants and dining experiences
increased in the 19th century, the need for a more formal
presentation of available items resulted in a range of printed
menus that could be both extravagant and simple. The 1891 menu from
Paris's Le Grand Vefour, with its intricate die-cut design, evokes
a bustling Belle Epoque bistro, while the 1932 menu from London's
Royal Palace Hotel transports you to the bar at a spirited, Jazz
Age nightspot. On the opposite side of the design spectrum, the
menu for the mid-century Lasserre restaurant expresses a
surrealistic simplicity. A range of stylistic decades is
represented, from masterpieces of Art Nouveau and Art Deco to the
graphic appropriations of the German Democratic Republic. Also
showcased are the Michelin awarded restaurants of the celebrity
chef-era and rarities such as a German military menu from World War
II. More than just bills of fare, these menus often represent a
memorable dining experience, at times being presented with as much
care and attention to detail as the meal itself. So, although one
cannot sit in La Tour D'Argent in 1952 and sample its famous duck
dish Le Caneton Tour d'Argent, we can surely imagine what it was
like when looking at the waterfowl-themed illustration displaying
the night's offerings. Featuring an essay by graphic design
historian Steven Heller and captions by leading ephemerist and
antiquarian book dealer Marc Selvaggio, Menu Design In Europe
features menus from leading collectors and institutions, providing
a sumptuous visual banquet and historical document of two centuries
of culinary traditions.
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