The iPod has become a full-blown cultural phenomenon, giving us a
new vocabulary (we shuffle our iTunes on our nanos),
revolutionizing the way we experience music and radio through the
invention of podcasting, opening up new outlets for video, and
challenging the traditional music industry as never before. The
design itself has become iconic: there is even a shade of white now
called iPod White.
Steven Levy has had rare access to everyone at Apple who was
involved in creating the iPod -- including Steve Jobs, Apple's
charismatic cofounder and CEO, whom he has known for over twenty
years. In telling the story behind the iPod, Levy explains how it
went from the drawing board to global sensation. He also examines
how this deceptively diminutive gadget raises a host of new
technical, legal, social, and musical questions (including the
all-important use of one's playlist as an indicator of coolness),
and writes about where the iPhenomenon might go next in his new
Afterword. Sharp and insightful, "The Perfect Thing" is part
history and part homage to the device that we can't live
without.
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