Small tourism businesses form the majority of the employment
opportunities within the tourism industry. However, many texts seem
to overlook this significant sector of the industry and focus
instead on the larger multinational companies. This unique text
focuses on the application of global marketing principles
specifically for small tourism businesses around the world and
links academic theory with real world practice illustrated via
international case studies. Written in an engaging style and
structured to follow a 12-13 week semester course Tourism Marketing
for Small Businesses enables understanding of formulating,
implementing and monitoring a marketing strategy. Each chapter will
contain summary review questions and a mini case with discussion
question. Accompanying the text are lecturer resources in the form
of PowerPoint slides for each chapter, with links to relevant URLs
and YouTube clips. A vital text for all tourism and marketing
students as well as tourism industry practitioners who have
marketing responsibilities.
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