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Unspeak - How Words Become Weapons, How Weapons Become a Message, and How That Message Becomes Reality (Paperback, First Trade Paper Edition)
Loot Price: R388
Discovery Miles 3 880
You Save: R70
(15%)
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Unspeak - How Words Become Weapons, How Weapons Become a Message, and How That Message Becomes Reality (Paperback, First Trade Paper Edition)
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List price R458
Loot Price R388
Discovery Miles 3 880
You Save R70 (15%)
Expected to ship within 10 - 15 working days
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What do the phrases "pro-life," "intelligent design," and "the war
on terror" have in common? Each of them is a name for something
that smuggles in a highly charged political opinion. "Climate
change" is less threatening than "global warming"; we say "ethnic
cleansing" when we mean "mass murder," A completely partisan
argument can be packed into a sound bite. Words and phrases that
function in this special way go by many names. Some writers call
them "evaluative-descriptive terms." Others talk of "terministic
screens" or discuss the way debates are "framed." Author Steven
Poole calls them Unspeak. Unspeak represents an attempt by
politicians, interest groups, and business corporations to say
something without saying it, without getting into an argument and
so having to justify itself. At the same time, it tries to
unspeak--in the sense of erasing or silencing--any possible
opposing point of view by laying a claim right at the start to only
one way of looking at a problem. Recalling the vocabulary of George
Orwell's 1984, as an Unspeak phrase becomes a widely used term of
public debate, it saturates the mind with one viewpoint while
simultaneously make an opposing view ever more difficult to
enunciate. In this fascinating book, Poole traces modern
Unspeak--from "extremist" to "weapons of mass destruction"--and
reveals how the evolution of language changes the way we think.
"Propaganda" becomes "public diplomacy," and "sound science" (a
phrase actually coined by tobacco giant Philip Morris) becomes a
tool with which to instill a fear and distrust of legitimate
scientific research.
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