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Books > Arts & Architecture > Performing arts > Films, cinema > Animation
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Anime's Identity - Performativity and Form beyond Japan (Paperback)
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Anime's Identity - Performativity and Form beyond Japan (Paperback)
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A formal approach to anime rethinks globalization and
transnationality under neoliberalism Anime has become synonymous
with Japanese culture, but its global reach raises a perplexing
question-what happens when anime is produced outside of Japan? Who
actually makes anime, and how can this help us rethink notions of
cultural production? In Anime's Identity, Stevie Suan examines how
anime's recognizable media-form-no matter where it is
produced-reflects the problematics of globalization. The result is
an incisive look at not only anime but also the tensions of
transnationality. Far from valorizing the individualistic
"originality" so often touted in national creative industries,
anime reveals an alternate type of creativity based in repetition
and variation. In exploring this alternative creativity and its
accompanying aesthetics, Suan examines anime from fresh angles,
including considerations of how anime operates like a brand of
media, the intricacies of anime production occurring across
national borders, inquiries into the selfhood involved in anime's
character acting, and analyses of various anime works that present
differing modes of transnationality. Anime's Identity deftly merges
theories from media studies and performance studies, introducing
innovative formal concepts that connect anime to questions of
dislocation on a global scale, creating a transformative new lens
for analyzing popular media.
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