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Creator Culture - An Introduction to Global Social Media Entertainment (Hardcover)
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Creator Culture - An Introduction to Global Social Media Entertainment (Hardcover)
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Explores new perspectives on social media entertainment There is a
new class of cultural producers—YouTube vloggers, Twitch
gameplayers, Instagram influencers, TikTokers, Chinese wanghong,
and others—who are part of a rapidly emerging and highly
disruptive industry of monetized “user-generated” content. As
this new wave of native social media entrepreneurs emerge, so do
new formations of culture and the ways they are studied. In this
volume, contributors draw on scholarship in media and communication
studies, science and technology studies, and social media,
Internet, and platform studies, in order to define this new field
of study and the emergence of creator culture. Creator Culture
introduces readers to new paradigms of social media entertainment
from critical perspectives, demonstrating both relations to and
differentiations from the well-established media forms and
institutions traditionally within the scope of media studies. This
volume does not seek to impose a uniform perspective; rather, the
goal is to stimulate in-depth, globally-focused engagement with
this burgeoning industry and establish a dynamic research agenda
for scholars, teachers, and students, as well as creators and
professionals across the media, communication, creative, and social
media industries. Contributors include: Jean Burgess, Zoë Glatt,
Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián
Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke
Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram
Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao,
Arturo Arriagada, Jeremy Shtern, Stephanie Hill
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