Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries

Buy Now

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Hardcover) Loot Price: R3,637

Discovery Miles 36 370

Repayment Terms: R341 pm x 12*

Add to cart

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Hardcover): Stuart St.P. Slatter

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Hardcover)

Stuart St.P. Slatter

Series: Routledge Library Editions: Marketing

(sign in to rate)

Loot Price R3,637 Discovery Miles 36 370 | Repayment Terms: R341 pm x 12*

Expected to ship within 12 - 17 working days

Description
Details
Customer Reviews

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Marketing
Release date:	August 2014
First published:	2014
Authors:	Stuart St.P. Slatter
Dimensions:	234 x 156 x 20mm (L x W x T)
Format:	Hardcover
Pages:	148
ISBN-13:	978-1-138-79352-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
LSN:	1-138-79352-3
Barcode:	9781138793521