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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Hardcover) Loot Price: R3,358
Discovery Miles 33 580
Repayment Terms: R315 pm x 12*
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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Hardcover): Stuart St.P. Slatter

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Hardcover)

Stuart St.P. Slatter

Series: Routledge Library Editions: Marketing

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Loot Price R3,358 Discovery Miles 33 580 | Repayment Terms: R315 pm x 12*

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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: August 2014
First published: 2014
Authors: Stuart St.P. Slatter
Dimensions: 234 x 156 x 20mm (L x W x T)
Format: Hardcover
Pages: 148
ISBN-13: 978-1-138-79352-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
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LSN: 1-138-79352-3
Barcode: 9781138793521

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