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Irrationality - The Enemy within (Paperback, 21st anniversary ed)
Loot Price: R388
Discovery Miles 3 880
You Save: R70
(15%)
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Irrationality - The Enemy within (Paperback, 21st anniversary ed)
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List price R458
Loot Price R388
Discovery Miles 3 880
You Save R70 (15%)
Expected to ship within 10 - 15 working days
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New, 21st anniversary edition, with a new foreword by Ben Goldacre,
author of Bad Science and Bad Pharma, and an afterword by James
Ball, covering developments in our understanding of irrationality
over the last two decades. Why do doctors, army generals,
high-ranking government officials and other people in positions of
power make bad decisions that cause harm to others? Why do prizes
serve no useful function? Why are punishments so ineffective? Why
is interviewing such an unsatisfactory method of selection?
Irrationality is a challenging and thought-provoking book that
draws on statistical concepts, probability theory and a mass of
intriguing research to expose the failings of human reasoning,
judgement and intuition. The author explores the inconsistencies of
human behaviour, and discovers why even the experts find it so hard
to make rational and unbiased decisions. Written with clarity and
occasional flashes of wry humour, this classic volume is just as
relevant today as when it was first written twenty-one years ago.
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