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Books > Professional & Technical > Technology: general issues > Technical design
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Introduction to Creativity and Innovation for Engineers, Global Edition (Paperback, Global ed)
Loot Price: R2,439
Discovery Miles 24 390
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Introduction to Creativity and Innovation for Engineers, Global Edition (Paperback, Global ed)
Expected to ship within 12 - 17 working days
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For courses in creativity and innovation for engineers. Emphasising
the Importance of Innovation and Creativity for Engineers This
first edition of Introduction to Creativity and Innovation for
Engineers was primarily designed for engineering students
interested in acquiring knowledge, skills, and attitudes (KSA) that
will help them be more creative and innovative. While intended
primarily for engineering students, the widely applicable
principles, ideas, tools, and methods introduced will also be
useful for practicing engineers and as well as members of other
disciplines. The text argues for a "whole-brain" approach to the
study of engineering, using neuroscience as a foundation. While the
left brain (logical and analytic) is essential to the study of
engineering, the author believes that engineering students and
practitioners will be more successful if they learn to also engage
in more right brain processing (intuitive and emotional).
Similarly, they should draw on knowledge of conscious and
subconscious thinking and view the brain as a muscle that can be
continuously strengthened. Building on that "Neuroscience 101"
foundation, the text prepares future and current engineers to work
smarter-either as individuals or within teams and organisations-by
generating and developing new ideas. The nine chapter structure
uses clear objectives, many examples, and numerous exercises to
explicate its methods, ultimately enabling students and
practitioners to realise that they're already capable of creative -
innovative thinking. They only need to apply the 20 methods
described in the book to unlock their brain's natural capabilities
and then produce creative-innovative results for their benefit and
for the benefit of others.
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