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New Enterprises (Routledge Revivals) - A Start-Up Case Book (Paperback)
Loot Price: R1,325
Discovery Miles 13 250
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New Enterprises (Routledge Revivals) - A Start-Up Case Book (Paperback)
Series: Routledge Revivals
Expected to ship within 12 - 19 working days
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A constant growth of new small firms is an important part of a
healthy economy, yet little is known about the factors which
determine success or failure in a small business. Success is
concerned not only with the development of a product and its market
but, more importantly, with the individual behind it. There are
very few completely new ideas or products to guarantee success;
therefore, the person seeking to start their own business must
assemble customers and resources themselves before they start
trading. The cases outlined here are all based on actual
experience, and explore the issues and problems facing would-be
entrepreneurs. They offer step-by-step advice on the processes
involved in starting a small business and demonstrate the wide
range of business opportunities available. First published in 1982,
this is a detailed and practical guide, particularly applicable to
those who find the idea of establishing a small business of their
own appealing.
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