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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions (Paperback, New Ed) Loot Price: R2,449
Discovery Miles 24 490
Repayment Terms: R230 pm x 12*
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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions (Paperback, New Ed): Sue Runyard, Ylva...

Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions (Paperback, New Ed)

Sue Runyard, Ylva French

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Loot Price R2,449 Discovery Miles 24 490 | Repayment Terms: R230 pm x 12*

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Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

General

Imprint: AltaMira Press,U.S.
Country of origin: United States
Release date: March 2000
First published: March 2000
Authors: Sue Runyard • Ylva French
Dimensions: 227 x 167 x 19mm (L x W x T)
Format: Paperback
Pages: 304
Edition: New Ed
ISBN-13: 978-0-7425-0407-3
Categories: Books > Reference & Interdisciplinary > Museums & museology
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-7425-0407-7
Barcode: 9780742504073

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