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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Technobiophilia - Nature and Cyberspace (Hardcover, New)
Loot Price: R2,869
Discovery Miles 28 690
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Technobiophilia - Nature and Cyberspace (Hardcover, New)
Expected to ship within 12 - 19 working days
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Why are there so many nature metaphors - clouds, rivers, streams,
viruses, and bugs - in the language of the internet? Why do we
adorn our screens with exotic images of forests, waterfalls,
animals and beaches? In Technobiophilia: Nature and Cyberspace, Sue
Thomas interrogates the prevalence online of nature-derived
metaphors and imagery and comes to a surprising conclusion. The
root of this trend, she believes, lies in biophilia, defined by
biologist E.O. Wilson as 'the innate attraction to life and
lifelike processes'. In this wide-ranging transdisciplinary study
she explores the strong thread of biophilia which runs through our
online lives, a phenomenon she calls 'technobiophilia', or, the
'innate attraction to life and lifelike processes as they appear in
technology'. The restorative qualities of biophilia can alleviate
mental fatigue and enhance our capacity for directed attention,
soothing our connected minds and easing our relationship with
computers. Technobiophilia: Nature and Cyberspace offers new
insights on what is commonly known as 'work-life balance'. It
explores ways to make our peace with technology-induced anxiety and
achieve a 'tech-nature balance' through practical experiments
designed to enhance our digital lives indoors, outdoors, and
online. The book draws on a long history of literature on nature
and technology and breaks new ground as the first to link the two.
Its accessible style will attract the general reader, whilst the
clear definition of key terms and concepts throughout should appeal
to undergraduates and postgraduates of new media and communication
studies, internet studies, environmental psychology, and
human-computer interaction. www.technobiophilia.com
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