Business leaders need to embrace sustainability in order to ensure
the lasting success of their organizations. Co-authors Suhas Apte
and Jagdish Sheth bring their expertise from practice and from
academia to illustrate how business leaders can embed
sustainability in a truly holistic and transformative way. Through
an examination of such companies as Walmart, AT&T, IKEA and the
Tata Group, Apte and Sheth have developed a proven and actionable
framework rooted in the real world success of these companies. The
case studies reveal how business leaders proactively engage,
energize and promote market sustainability to all of their
stakeholders including customers, employees, suppliers, investors
and the government. The Sustainability Edge enables companies to
critically engage their stakeholders and influence them to accept
sustainability as part of their core mission.
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