This book provides an analysis of persuasive genres in the domain
of media, ranging from traditional to new media genres on the
internet. Kathpalia provides a layered analysis of a family of
persuasive genres at the functional, semantic, and linguistic
levels and a reconceptualization of genres as empowering rather
than constraining, enabling rather than binding, and dynamic rather
than static. The book leads readers to an understanding of genre
that accounts for the way we interpret, respond to, and create
genres in different settings whilst shedding light on how genres
change and how they evolve into new and unique forms to meet the
ever-changing needs of society. This book would be of interest to
those studying or researching the topic of genres, and those
interested in reconceptualizing the way in which we interpret and
understand genres from linguistic and discourse perspectives.
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