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Books > Business & Economics > Business & management > Sales & marketing
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Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace (Hardcover)
Loot Price: R5,771
Discovery Miles 57 710
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Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
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With the growth of information technology-and the Internet in
particular-many new communication channels and platforms have
emerged. These platforms are focused on being not only user
friendly, but also highly interactive, providing many unique ways
to create and distribute content. Capturing, Analyzing, and
Managing Word-of-Mouth in the Digital Marketplace explores the way
these new channels and platforms affect our everyday interactions,
particularly as they relate to meaning, growth, and recent trends,
practices, issues, and challenges surrounding the world of modern
marketing. Featuring a special emphasis on social media, blogging,
viral marketing, and other forms of e-communication, this timely
reference source is essential for students, researchers, academics,
and marketing practitioners.
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