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Books > History > History of specific subjects > Social & cultural history
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Stars, Fans, and Consumption in the 1950s - Reading Photoplay (Paperback, 1st ed. 2014)
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Stars, Fans, and Consumption in the 1950s - Reading Photoplay (Paperback, 1st ed. 2014)
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As the leading fan magazine in the postwar era, Photoplay
constructed female stars as social types who embodied a romantic
and leisured California lifestyle. Addressing working- and
lower-middle-class readers who were prospering in the first mass
consumption society, the magazine published not only publicity
stories but also beauty secrets, fashion layouts, interior design
tips, recipes, advice columns, and vacation guides. Postwar
femininity was constructed in terms of access to commodities in
suburban houses as the site of family togetherness. As the decade
progressed, however, changing social mores regarding female
identity and behavior eroded the relationship between idolized
stars and worshipful fans. When the magazine adopted tabloid
conventions to report sex scandals like the Debbie-Eddie-Liz
affair, stars were demystified and fans became scandalmongers. But
the construction of female identity based on goods and performance
that resulted in unstable, fragmented selves remains a legacy
evident in postmodern culture today.
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