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Semiotic Rotations - Modes of Meanings in Cultural Worlds (Paperback, New)
Loot Price: R1,540
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Semiotic Rotations - Modes of Meanings in Cultural Worlds (Paperback, New)
Series: Advances in Cultural Psychology
Expected to ship within 10 - 15 working days
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The title of our volume on interdisciplinary semiotics is situated
in a geographical metaphor and points to the possibility of
uncovering meanings through shifting perspectives as well as to the
possibility of understanding how these various modes of meaning are
articulated and framed in particular cultural instances. Regardless
of medium, semiotic rotations permit play between the surface and
underlying levels of a communication, reveal the relationship
between open and closed systems of signification, and modulate
shades of meaning caught between the visible and invisible.
Readerly play in these sets of apparent oppositions reveals that
the less each pairing is held to be a coupling of oppositions and
the more they are observed through perspectives gained by semiotic
rotations, then the more complex and rich the modes of meaning may
become.
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