The book introduces corporate finance to first year students in
business schools. Basic subjects such as marketing, human resources
and finance are all fundamental to the learning of a business
manager. A book on these subjects must emphasise learning that is
conceptual in nature and at the same time, application oriented.
This book attempts to achieve this in a manner that is
comprehensive and shorn of complexity. It examines the practice of
finance without diluting theory and conceptual knowledge. Corporate
finance is necessarily quantitative in nature and the book duly
places emphasis on that aspect. It ensures the primacy of ideas and
concepts utilising numbers as supportive elements.
General
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