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Boundary Spanning Elements and the Marketing Function in Organizations - Concepts and Empirical Studies (Paperback, Softcover reprint of the original 1st ed. 2015) Loot Price: R1,986
Discovery Miles 19 860
Repayment Terms: R186 pm x 12*
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Boundary Spanning Elements and the Marketing Function in Organizations - Concepts and Empirical Studies (Paperback, Softcover...

Boundary Spanning Elements and the Marketing Function in Organizations - Concepts and Empirical Studies (Paperback, Softcover reprint of the original 1st ed. 2015)

Sunil Sahadev, Keyoor Purani, Neeru Malhotra

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Loot Price R1,986 Discovery Miles 19 860 | Repayment Terms: R186 pm x 12*

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This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: October 2016
First published: 2015
Editors: Sunil Sahadev • Keyoor Purani • Neeru Malhotra
Dimensions: 235 x 155 x 10mm (L x W x T)
Format: Paperback
Pages: 173
Edition: Softcover reprint of the original 1st ed. 2015
ISBN-13: 978-3-319-35016-5
Categories: Books > Business & Economics > Industry & industrial studies > Service industries > General
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LSN: 3-319-35016-1
Barcode: 9783319350165

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