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Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
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The Politics of Sex - Public Opinion, Parties, and Presidential Elections (Paperback)
Loot Price: R1,497
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The Politics of Sex - Public Opinion, Parties, and Presidential Elections (Paperback)
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The American cultural landscape has shifted considerably since the
1990s. As church attendance has declined, seculars have increased
in number and in political involvement. The economy was supposed to
be the most important issue in the 2008 and 2012 elections, but
social issues such as gay rights and the status of women actually
had a greater impact on vote choice. Moral issues and perceptions
of candidate morality had less effect on voters in 2004 than in
2008. These arguments directly challenge the conventional wisdom
concerning the 2004 and 2008 elections, which were supposedly
decided on the basis of moral values and the economy respectively.
Yet in The Politics of Sex, Susan B. Hansen justifies these claims
theoretically based on evidence about how voters actually evaluate
candidates. Hansen explores trends in public opinion on abortion,
gay rights, and the status of women and finds that "values voters"
are still crucial in presidential elections, even those supposedly
fought over economic or foreign-policy issues. She then analyzes
campaign strategies and vote choice to show how Barack Obama made
effective use of the liberal trends in public opinion on social
issues in 2008 and 2012. Hansen also examines trends in
demographics, religious involvement, the institutional setting, and
public opinion to predict who in future years benefit from the
politics of sex. By providing an historical perspective on the
changing impact of morality politics on presidential elections,
this book will show how and why the politics of sex now favors the
Democratic Party.
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