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Best Practices for Transportation Agency Use of Social Media (Hardcover, New)
Loot Price: R2,012
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Best Practices for Transportation Agency Use of Social Media (Hardcover, New)
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Timely updates, increased citizen engagement, and more effective
marketing are just a few of the reasons transportation agencies
have already started to adopt social media networking tools. Best
Practices for Transportation Agency Use of Social Media offers
real-world advice for planning and implementing social media from
leading government practitioners, academic researchers, and
industry experts. The book provides an overview of the various
social media platforms and tools, with examples of how
transportation organizations use each platform. It contains a
series of interviews that illustrate what creative agencies are
doing to improve service, provide real-time updates, garner
valuable information from their customers, and better serve their
communities. It reveals powerful lessons learned from various
transportation agencies, including a regional airport, city and
state departments of transportation, and municipal transit
agencies. Filled with examples from transportation organizations,
the text provides ideas that can apply to all modes of
transportation including mass transit, highways, aviation, ferries,
bicycling, and walking. It describes how to measure the impact of
your social media presence and also examines advanced uses of
social media for obtaining information by involving customers and
analyzing their social media use. The book outlines all the
resources you will need to maintain a social media presence and
describes how to use social media analytical tools to assess
service strengths and weaknesses and customer sentiment. Explaining
how to overcome the digital divide, language barriers, and
accessibility challenges for patrons with disabilities, it provides
you with the understanding of the various social media technologies
along with the knowhow to determine which one is best for a
specific situation and purpose.
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