Our kids are becoming consumers at an alarmingly young age. Many
children are already asking for products by brand name at age two.
Toy and media corporations have long manipulated the insecurities
of parents to move their products, but "Buy, Buy Baby "unveils the
chilling fact that these companies are now using and often funding
the latest research in child development to enable them to sell
directly to babies and toddlers. Susan Gregory Thomas presents
shocking evidence that some of these products actually impair
development and could harm our kids socially and cognitively, for
life.
The good news is that parents can overcome this dangerous
economic and cultural shift. Blending prodigious reportage with an
empathic voice, Thomas shows how we can help our children live at
their natural pace, not the frenetic clip that serves only the
toddler-industrial complex. "Buy, Buy Baby "helps us fight the
power that marketers wield by exposing the false fears they
spread.
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