Authors Susan Opt and Mark Gring present the first-ever thorough
exploration and discussion of the rhetoric of social intervention
model [RSI] (initially conceived by rhetorical theorist William R.
Brown) for today's students. scholars, and professionals. This
unique communication-based model, compatible with traditional and
non-traditional critical approaches, provides readers with a
systemic framework for interpreting, analyzing, critiquing, and
intervening in social and cultural change from a rhetorical
perspective. It offers an easily accessible tool for critically
reflecting upon the ongoing process of rhetorical intervention in
people's interpretations of needs, relationships, and worldview.
Readers will learn to use the RSI model to (1) reflect on their own
symbolic natures, (2) identify rhetorical trends that generate
social change, (3) critique social interventions, (4) initiate
social interventions, and (5) anticipate the side effects of
interventional choices. The Rhetoric of Social Intervention: An
Introduction includes these key features: A detailed, step-by-step
approach to help readers develop their skills in analyzing the
communication patterns of social interventions and writing their
analysis as a critical essayExamples and exercises to promote an
interactive, transformative learning environment and encourage the
development of critical thinking skills Service learning activities
in every chapter that can be completed as individual, group, or
class projects Review questions, exercises, and an "Under the Lens"
feature in every chapter to help readers deepen their understanding
Student and scholar essays that demonstrate the model's critical
application IntendedAudience: Ideal for advanced undergraduate and
graduate courses in Rhetorical Criticism, Rhetorical Theory,
Persuasion, Public Address, Social Movements, and Advocacy
Communication, the book's focus on criticism as a tool for
interpreting social change makes it an excellent supplement for
courses in other communication sub-specialties, such as public
relations and advertising, and in related disciplines such as
marketing, sociology, political science, management, and
not-for-profit management. The book also offers communication
practitioners a useful guide for the strategic planning of
interventions.
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