Hitch Your Antenna to the Stars - Early Television and Broadcast Stardom (Paperback)

"Hitch Your Antenna to the Stars" is the first cultural and industrial history of early television stardom. Susan Murray argues that television stars were central to the growth and development of American broadcasting. They were used not only to promote programs and the sale of television sets and advertised consumer goods, but also to established network identities. Through profiles of well-known performers including Milton Berle, Sid Caesar, Jackie Gleason, and Lucille Ball, she shows how the television industry gave birth to the idea of TV stars and established a system of star production and management notably different from the Hollywood star system of the studio era.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	June 2005
First published:	2005
Authors:	Susan Murray
Dimensions:	229 x 152 x 13mm (L x W x T)
Format:	Paperback
Pages:	240
ISBN-13:	978-0-415-97131-7
Categories:	Books > Science & Mathematics > General Books > Arts & Architecture > Performing arts > Television Books > Humanities > History > World history > General Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > Television technology Books > History > World history > General
LSN:	0-415-97131-4
Barcode:	9780415971317

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