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Books > Reference & Interdisciplinary > Communication studies > Semiology
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Sign Crossroads in Global Perspective - Semiotics and Responsibilities (Paperback)
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Sign Crossroads in Global Perspective - Semiotics and Responsibilities (Paperback)
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Language is the species-specific human version of the animal system
of communication. In contrast to non-human animals, language
enables humans to invent a plurality of possible worlds; reflect
upon signs; be responsible for our actions; gain conscious
awareness of our inevitable mutual involvement in the network of
life on this planet; and be responsibly involved in the destiny of
the planet. The author looks at semiotics, the study of signs,
symbols, and communication as developing sequentially rather than
successively, more synchronically than diachronically. She
discusses the contemporary phenomenon that people in today's
society have witnessed and participated in, as part of the
development of semiotics. Although there is a long history
preceding semiotics, in a sense the field is, as a phenomenon, more
"of our time" than of any time past. Its leading figures, whom
Petrilli examines, belong to the twentieth and twenty-first
century. Semiotics is associated with a capacity for listening.
This capacity is also the condition for reconnecting to and
recovering the ancient vocation of semiotics as that branch of
medical science relating to the interpretation of signs or
symptoms. The pragmatic aspect of global semiotics studies the
impact of language or signs on those who use them, and looks for
consequences in actual practice. In this respect, Petrilli
theorizes that the task for semiotics in the era of globalization
is nothing less than to take responsibility for life in its
totality.
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