"Commodification" refers most explicitly to the activities of
turning things into commodities and of commercializing that which
is not commercial in essence. The mass marketing of pets, the rise
of the coffin industry, the conversion of preacher into salesmen,
and the globalization of Taleggio cheese are some of the exciting
but surprising topics in this volume that show how friendship,
death, spirituality, and artisanship all have a price after being
commodified.
This unique collection of essays is a fascinating take on creating
consumer products and consumer identities when what's for sale goes
well beyond the thing itself. It will be a course-in-a-box for
instructors who want to teach their students about commodification.
General
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