The study is concerned with fundamental aspects of figurative
speech. The methodology underlying the approach is a concept of
communicative grammar which has found its way into linguistics via
language-analytic philosophy. Proceeding from an intensive
discussion of traditional concepts and theorems, the study sets out
to inquire into the way the formation and understanding of
metaphors can be adequately described against the background of a
pragmatic model. On the basis of a large corpus of newspaper texts,
an example taken from the discourse on multi-media is drawn upon to
show how a metaphor is introduced into language usage and the
conditions under which repeated use can lead to habitualization and
ultimately to conventionalization of a metaphorical expression.
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