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Strategic Internal Communication - A Practitioner's Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture (Hardcover)
Loot Price: R1,065
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Strategic Internal Communication - A Practitioner's Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture (Hardcover)
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What is internal communication? What role does it play in
contemporary organizations? What are the consequences of
malfunctioning internal communication? There are many aspects of
internal communication - work related, social, formal, informal,
vertical, horizontal, between coworkers, between coworkers and
managers, communication before and under organizational changes,
internal crisis communications and so forth. We think of different
forms of communication channels such as intranet, staff magazines,
electronic billboards and internal television. This book
interconnects these different parts and emphasizes the strategic
value and importance of internal communication. We understand
internal communication as an unused capital with a large potential
for organizational success. Further, we understand internal
communication as a basic prerequisite of organizations that is
performed by all members of an organization - managers, coworkers
and communication professionals. Traditionally, there has been too
much emphasis on the work and function of communication
professionals when internal communication is discussed, but most of
the communication value is actually produced by managers and
coworkers. However, communication professionals are the
communication experts in organizations that strategically
facilitate the organization. This book is based on a cooperation
between Susanne Dahlman, senior communication consultant, and Mats
Heide, Professor in Strategic Communication at Lund University.
Hence, this book has a unique approach that covers both practical
and academic aspects of internal communication. This book is a
response to the demand for a book that covers the strategic aspects
of internal communication in practice, and as such is ideal reading
for both practitioners and advanced students.
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