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Channel Design for the European Trade with Beverages - A Case Study about Beer-Mixtures (Paperback)
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Channel Design for the European Trade with Beverages - A Case Study about Beer-Mixtures (Paperback)
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Master's Thesis from the year 2004 in the subject Business
economics - Supply, Production, Logistics, grade: 1,7, Vaxjo
University (School of Management and Economics), course: Master
Programme of Logistics Management, 104 entries in the bibliography,
language: English, comment: The thesis on hand is dealing with the
rather specific issue of the export business of the German brewery
Herforder, which considers to market its product branch
'beer-mixtures' in Sweden. Within the thesis, there are presented
three possible distribution channel designs, consisting for example
of the manufacturer, can-supplier, contract-bottlers, importers and
transportation companies., abstract: The thesis on hand is dealing
with the rather specific issue of the export business of the German
brewery Herforder, which considers to market its product branch
"beer-mixtures" in Sweden. Within the thesis, there are presented
three possible distribution channel designs, consisting for example
of the manufacturer, can-supplier, contract-bottlers, importers and
transportation companies. Each channel opportunity is described and
the reasons that influence the decision for or against one
particular channel are explained. Furthermore, the theoretical
background is given, which exemplifies why companies start to
consider internationalisation and how they can cope with the
related challenges. The exporting issue is observed from a
theoretical point of view and supplemented with much information
concerning relationships within distribution channels. Two aspects
which are very important for international trade are also
investigated theoretically. Firstly there is the production aspects
of beverages respectively beer and beermixtures including
requirements for packaging and the production process itself. And
secondly there is the transportation aspect including some
information about IT systems. With respect to the target market
Herforder aims at, there is one special chapter about the Swedish
market
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