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SMASH - Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth (Hardcover)
Loot Price: R2,470
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SMASH - Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth (Hardcover)
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Stunningly, strategy has never adequately defined one of its
central institutions, the market. Old playbooks got away with a
hodgepodge of assertions, assumptions and approximations. But the
undeniable complexity of modern markets confronts us with the
truth. Markets are elaborate, evolving ecosystems - think biology,
not machinery. Today, strategy must embrace complexity or die.
Recognizing markets as complex adaptive systems spells strategic
implications. Notably, as markets are partly socially constructed,
they can be reconstructed. And while they cannot be predicted or
controlled, they can be influenced. Rooted in the richness of
market systems, SMASH traces the three main resulting shifts in
strategic thinking: (1) from firm focus to context focus, where the
relevant context is our definition of the market; (2) from
competing and winning to value creation and cooperation; and (3)
from analysis, prediction and planning to non-predictive
strategizing and experimentation. Nenonen and Storbacka weave these
three strands together into a cohesive strategic framework -
Strategies for Market Shaping. Market shaping strategies
acknowledge that much of firm performance is explained by the
markets where a firm operates. Crucially, strategic choices go
beyond market selection, entry and exit; firms should actively seek
to adapt the market to the firm instead of the firm to the market,
and open up untapped value in the process. Market shaping is not
new. What is new is systematizing an actionable framework for
understanding and shaping markets. And the good news: It does not
take market power and resources, or intuitive genius, to shape
markets to your own benefit. SMASH offers tangible strategies that
savvy market shapers of any size can implement, making it a
must-read.
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