An Integrative Guide to Consumer Neuroscience (Paperback)

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context. The book includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside numerous images to enhance the reader's understanding of the topic. The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.

General

Imprint:	Oxford UniversityPress
Country of origin:	United Kingdom
Release date:	March 2022
Authors:	Sven Braeutigam (MEG Physicist and Senior Researcher) • Peter Kenning (Chair of Marketing)
Dimensions:	247 x 171 x 11mm (L x W x T)
Format:	Paperback
Pages:	288
ISBN-13:	978-0-19-878993-2
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > General Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences Promotions
LSN:	0-19-878993-9
Barcode:	9780198789932

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