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The Measurement and Analysis of Housing Preference and Choice (Paperback, 2011 ed.)
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The Measurement and Analysis of Housing Preference and Choice (Paperback, 2011 ed.)
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What are the current trends in housing? Is my planned project
commercially viable? What should be my marketing and advertisement
strategies? These are just some of the questions real estate
agents, landlords and developers ask researchers to answer. But to
find the answers, researchers are faced with a wide variety of
methods that measure housing preferences and choices. To select and
value a valid research method, one needs a well-structured overview
of the methods that are used in housing preference and housing
choice research. This comprehensive introduction to this field
offers just such an overview. It discusses and compares numerous
methods, detailing the potential limitation of each one, and it
reaches beyond methodology, illustrating how thoughtful
consideration of methods and techniques in research can help
researchers and other professionals to deliver products and
services that are more in line with residents' needs.
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