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Books > Business & Economics > Business & management > Business competition

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Defending Your Brand - How Smart Companies use Defensive Strategy to Deal with Competitive Attacks (Hardcover, New) Loot Price: R1,380
Discovery Miles 13 800
You Save: R403 (23%)
Defending Your Brand - How Smart Companies use Defensive Strategy to Deal with Competitive Attacks (Hardcover, New): T Calkins

Defending Your Brand - How Smart Companies use Defensive Strategy to Deal with Competitive Attacks (Hardcover, New)

T Calkins

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List price R1,783 Loot Price R1,380 Discovery Miles 13 800 | Repayment Terms: R129 pm x 12* You Save R403 (23%)

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Here Calkins shows businesses how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon; and much more.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2012
First published: October 2012
Authors: T Calkins
Dimensions: 229 x 152 x 27mm (L x W x T)
Format: Hardcover
Pages: 294
Edition: New
ISBN-13: 978-0-230-34034-3
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Business competition
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-230-34034-2
Barcode: 9780230340343

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