The final volume of Catanzaro's benchmark series on building a
veterinary practice, this is also the series' keystone, providing
the ways and means to keep a veterinary business going and growing
under all sorts of circumstances. Creativity is the key to healthy
change, and it is also the key to Catanzaro's approach as he helps
the vet and clinic staff to "colour outside the lines"--to think in
new ways that will enhance procedures and employee morale in any
practice.
A noted veterinary practice management consultant, Catanzaro
draws on his own extensive experience and that of other
consultants, writers, and speakers to bring together the essential
tools for individual brainstorming and organisational
restructuring. Liberally illustrated with examples, tables, chats,
and forms, and full of exercises for stimulating creativity, this
volume focuses on hiring strategies and job redesign, establishing
leadership and building a client base, learning and teaching new
techniques, and, last but not least, money matters. It offers
advice and insights on a wide range of particulars, from marketing
gimmicks to computerised medical records to fiscal shelters.
Culminating and capping an indispensable series, it will be
essential to the ongoing success of any veterinary practice.
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