The Political Economy of Television Sports Rights (Hardcover)

Sport on television is big business. Broadcasters across the world regularly agree highly lucrative deals for the television broadcast rights to cover major sporting events or competitions. At the same time, however, sport is about more than just commerce. Sport is a social and cultural activity practiced and valued by millions of people throughout the world. The Political Economy of Sports Rights examines both the economic and the social significance of sports broadcasting, as well as how each of these contrasting perspectives have led to the extensive regulation of sports broadcasting by national governments and, in the case of many European countries, the European Union. Using a range of national case studies from Europe and beyond, this book highlights the need for a regulatory approach to sports broadcasting that balances the commercial priorities of sports organisations and private media companies with the wider social and cultural benefits to be gained from free-to-air sports broadcasting.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Series:	Palgrave Global Media Policy and Business
Release date:	October 2013
First published:	2013
Authors:	T. Evens • P. Iosifidis • P. Smith
Dimensions:	216 x 140 x 21mm (L x W x T)
Format:	Hardcover
Pages:	267
ISBN-13:	978-1-137-27564-6
Categories:	Books > Business & Economics > Economics > Political economy Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry Promotions
LSN:	1-137-27564-2
Barcode:	9781137275646

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