Distribution management is the first of a quintet of books
specially written for South African undergraduate marketing
students. The other books in the series deal with marketing
research, production management, pricing and integrated marketing
communications. The objective of the series is to place specific
marketing topics in perspective and it is the indigenous flavour of
examples and case studies that localise the content and enhance the
discussions. Distribution management was written to fulfil the
requirements of the modular system that is used by all the South
African universities. The text is easy to read and embraces the
full spectrum of distribution topics that are covered in
undergraduate studies at tertiary level.
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