Innovation is crucial for competitive advantage and long-term
success. Based on both theory and practice, this book develops a
concrete, structured and practitioner-orientated code of practice
that enables companies to understand their innovation system and
encourage creativity at a strategic level. The process of
innovation strategy formulation presented by Sauber and Tschirky is
a major step toward turning an often chaotic innovation system into
an innovation machine where creativity, efficiency and
effectiveness are not contradictory requirements.
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