The Korean Wave - Evolution, Fandom, and Transnationality (Paperback)

Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Korean cultural industries, other parts of society, including North America, Europe, the Middle East, and Latin America have gradually admitted Korean popular culture. The components of the Korean Wave have also greatly expanded. Hallyu originally implied the exports of a few cultural products, such as television dramas, popular music, and films; however, Korea has recently developed and exported K-pop, digital games and smartphone technologies as well as relevant youth culture. Meanwhile, industrial and technological contexts of the Korean Wave have changed significantly during the last 20 years. The role of social media in the Korean Wave's transnationalization in recent years is especially intriguing because fans around the world can easily access social media to enjoy K-pop, digital games, and films. The changes in the nature and appearance of the Korean Wave, conceptual and theoretical shifts in the studies of the Korean Wave, and the influences of the development of media technologies on the Korean Wave are all very significant. This book aims to provide a better understanding of Hallyu's theoretical and institutional history on one hand, and new features of the Korean Wave on the other hand.

General

Imprint:	Lexington Books
Country of origin:	United States
Release date:	October 2019
Editors:	Tae-Jin Yoon • Dal Yong Jin
Contributors:	Anthony Y. H. Fung • Seok-Kyeong Hong • Luling Huang • Dal Yong Jin • Hyeri Jung • Bora Kang • Ju Oak Kim • Eunbyul Lee
Dimensions:	219 x 149 x 22mm (L x W x T)
Format:	Paperback
Pages:	300
ISBN-13:	978-1-4985-5558-6
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Humanities > History > Asian / Middle Eastern history > General Books > History > Asian / Middle Eastern history > General Promotions
LSN:	1-4985-5558-6
Barcode:	9781498555586

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