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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
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The Korean Wave - Evolution, Fandom, and Transnationality (Paperback)
Loot Price: R966
Discovery Miles 9 660
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The Korean Wave - Evolution, Fandom, and Transnationality (Paperback)
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Since the Korean Wave phenomenon started in 1997, Hallyu has
undergone many changes. Geographically, while Asia has been the
largest cultural market for the Korean cultural industries, other
parts of society, including North America, Europe, the Middle East,
and Latin America have gradually admitted Korean popular culture.
The components of the Korean Wave have also greatly expanded.
Hallyu originally implied the exports of a few cultural products,
such as television dramas, popular music, and films; however, Korea
has recently developed and exported K-pop, digital games and
smartphone technologies as well as relevant youth culture.
Meanwhile, industrial and technological contexts of the Korean Wave
have changed significantly during the last 20 years. The role of
social media in the Korean Wave's transnationalization in recent
years is especially intriguing because fans around the world can
easily access social media to enjoy K-pop, digital games, and
films. The changes in the nature and appearance of the Korean Wave,
conceptual and theoretical shifts in the studies of the Korean
Wave, and the influences of the development of media technologies
on the Korean Wave are all very significant. This book aims to
provide a better understanding of Hallyu's theoretical and
institutional history on one hand, and new features of the Korean
Wave on the other hand.
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